Office of Communication & Marketing

About the Logo

The official New Paltz logo is a mark consisting of a customized icon, typography and color. The strength of the icon for the University is in its ability to be interpreted in many ways. Our focus group participants told us it suggested “the mountain,” “the new Student Union addition [The Atrium],” “an open door.” It was seen as progressive and future oriented. All of these are reflective of the elements of our positioning statement—focus on our very appealing location, our student centeredness, and accessibility, all in a creative and forward moving environment.

The exact arrangement and proportion may not be altered in any way.

Official University Colors

The university’s primary colors are PANTONE 281 and 165. Equivalent values for CMYK, RGB and HEX are listed under each swatch. Consistent use of these colors builds brand recognition and colors in the logo must not be altered.

Note:
There are many factors that can influence accurate color reproduction. In printing these include paper stock, ink coverage and line screen. For merchandise, the materials and types of inks are very different from printed paper. Web and other screen applications employ light, which is altogether different. It is important to use the equivalent colors in order to remain as true as possible to our school colors (PANTONE 281 and 165).

Pantone
The Pantone Matching System is a widely used system of color specifications. Printers follow specific formulas for mixing ink, providing consistency and accuracy from design to print, and from print to reprint. This is often referred to as flat color or spot color.

CMYK
The three hues of cyan, magenta and yellow are used with black in process color reproduction. This is referred to as full color or four color process.

RGB
Red, green and blue are the hues for light, used on the screen.

HEX
Hexidecimal code is for use in HTML, CSS and other Web applications.

Example

Note:
If you’re not sure of your address number and zip + four contact Mail Services at x3122.

Gender pronouns may be included below the phone number, and help promote a culture of inclusivity. E.g. – Pronouns: she/her/hers

Email Signature logo

"We Not Me" Wings
To make the icon work as a live link, right click it when editing your email signature, choose “Link,” and paste this URL: https://newpaltz.edu/newpaltzforward/

Example

Unit Name Guide

Use the ampersand (&) rather than “and”

“Department of” and “Office of” preceed the unit name. For example:

Department of Biology
Department of Art
Department of Educational Administration
Department of History

Office of Payroll
Office of Residence Life
Office of Records & Registration

EXCEPTIONS:
University Police Department (UPD)
("Department" follows the name)

Division of Engineering Programs
(to be consistent with national standards)

Centers
("Center" may precede or follow the name)
Career Resource Center
Center for Student Development

Names without the word "Building"

“Haggerty,” not Haggerty Administration Building or “HAB”
“Student Union,” not Student Union Building or “SUB”

Dates

When the day preceeds the month use ordinal words or ordinal numbers if emphasis is needed.

on the first of May
Thursday, the fifth of June

When the day follows the month use cardinal numbers
(Do not use May 1st, or May first, even though those versions reflect the way the date would sound when spoken.)

on May 1
Thursday, June 5

Time

minutes

Use minutes only if necessary:    3–5     3–5:15

AM/PM
Use lower case with periods in text and all formal communication, such as invitations:    a.m.    p.m.
Use all caps without periods only on posters/flyers:    AM    PM

Class Year

Do not use a comma after the name or between bachelor's and master's degrees. Master's degrees are indicated with a lowercase g after the year, without a space.

John Smith '20

Jane Smith '20 '22g