In the ever-evolving landscape of political campaigns and grassroots organizing, innovation often plays a crucial role in shaping outcomes. Daisychain, a groundbreaking platform emerging from the Hudson Valley, has quickly become a game-changer in the realm of campaign management and organizing.

Daisychain revolutionizes fundraising and campaign organizing through its comprehensive suite of tools, integrated data capabilities, automated workflows, and advanced AI features. At its core, Daisychain offers personalized GIFs known as Charms, designed to significantly enhance engagement by delivering unique, auto-playing GIFs tailored to each recipient. These Charms include personalized details such as donation history, local volunteer opportunities, polling place data, and voting history, all aimed at fostering deeper connections with supporters.

The platform's automation features empower campaigns to save time and effort through customizable workflows. This includes creating sequences for welcoming new members, expressing gratitude to donors, engaging volunteers, and more. Texting campaigns are seamlessly integrated within Daisychain, allowing organizers to initiate mass messaging with a single click. The platform facilitates precise tracking and optimization of each campaign, leveraging deep integrations with ActBlue and Mobilize for form pre-fills, conversion tracking, and post-action automation.

Daisychain also introduces Pathways, which visually map out supporter journeys, guiding individuals through stages based on customized engagement strategies. The CRM component, referred to as People, goes beyond traditional contact lists by tracking and understanding real individuals across multiple interaction channels over time. Assignments within Daisychain ensure clear accountability and effective task management at scale, while sophisticated targeting tools streamline audience segmentation and outreach efforts.

Additionally, Daisychain incorporates AI throughout its functionalities to enhance operational efficiency. This includes advanced AI features that facilitate complex queries and enable scalable, authentic conversations with supporters. By leveraging these integrated tools and technologies, Daisychain empowers campaigns to optimize fundraising efforts and maximize their impact with strategic and data-driven approaches.

Daisychain came to the Hudson Valley Venture Hub in the Spring of 2024 as they had a lead investor and were working towards closing the round. Daisychain pitched at their Fall 2024 Hudson Valley Venture Hub Pitch Competition to get some visibility in the community on their raise. And since then were awarded a microgrant so that they can scale up some of their offerings for clients, keeping them subscribed. Daisychain will also be working with a HVVH advisor on their organic marketing and SEO efforts in the coming months.

Jon Warnow, co-founder of Daisychain, shared insights into their current plans and future aspirations. In a recent interview, we asked about what are Daisychain's goals for Q3 and Q4 this year. He responded that Daisychain aims to “maximize their impact on this upcoming election by scaling up personalized, evidence-backed Get Out the Vote and Voter Registration techniques.” Additionally, Daisychain will focus on scalability and security for their clients. They are also working on AI-driven features designed to save volunteers and organizers time while increasing their impact.

Jon Warnow envisions Daisychain becoming the top platform for organizations using personalization and AI to drive progressive social change. To achieve this, Daisychain plans to expand its features, enhance its AI capabilities, and form strategic partnerships to reach a broader audience.

Daisychain chose the Hudson Valley because both co-founders are from the area, with one residing in Kingston and the other in Hudson. This decision was straightforward for them, as they aim to grow the company by “leveraging the region's vibrant tech community, talented workforce, and supportive startup ecosystem.”

With the help of the Hudson Valley Venture Hub, Daisychain has experienced significant growth. The Hub has provided valuable mentorship, networking opportunities, and a microgrant. Currently, Daisychain is working with HVVH advisors on sales and marketing efforts, further driving their success.

For those immersed in the world of political campaigns or interested in the intersection of technology and civic engagement, Daisychain represents a compelling advancement worthy of exploration and adoption. As it continues to pave the way for future innovations in campaign organizing, DaisyChain remains at the forefront of transforming how we approach grassroots movements and elections. Stay tuned as Daisychain continues to shape the future of campaign management, one innovative solution at a time.

Written by Lorena Marron, Senior Marketing Research Aide at the Hudson Valley Venture Hub. Undergraduate student at  SUNY New Paltz, majoring in Marketing and International Business.