Senior Coordinator of Creative Music Strategy
Paramount Global
Shayna Skibinsky works with producers, composers, and legal teams to build music strategies across a roster of Paramount properties, shows, and tentpole events. For instance, she makes sure the music on MTV is licensed, on budget, and fits the brand/show.
Prior to Paramount, Skibinsky worked on the sonic identity for a variety of ESPN’s live sports broadcasts, long-form projects, and studio shows. One of her projects for “NHL on ESPN” won a Sports Emmy for music direction. Skibinsky’s passion for music and the music business stretches beyond her day-to-day life. She volunteers for CoachArt, teaching violin to kids with chronic illnesses. She is also a violinist in a blues and rock band that performs throughout the Hudson Valley.
